CLIENT: LEGRAND AUSTRALIA

Overview

Designed an exhibition environment and supporting collateral for FAMCO Lighting, part of the Legrand group, creating a bold, immersive and functional trade show environment that showcased lighting products and technical expertise.

Context

FAMCO required a stand for the SPARC expo in Sydney that would attract attention, clearly communicate product categories and integrate physical lighting demonstrations within the space. The project also included supporting promotional collateral to create a cohesive brand experience across the event.

Approach

• Designed large-scale environmental graphics and integrated product messaging throughout the stand

• Incorporated physical lighting products into the environment to demonstrate functionality and performance

• Created supporting collateral including an A4 flyer and presentation folder to extend the campaign beyond the booth

• Prepared artwork for large-format production and installation within tight production timelines

Outcome

• Delivered a visually engaging and cohesive exhibition environment at SPARC Sydney

• Successfully combined product display, environmental graphics and brand messaging within a compact footprint

• Extended the visual identity consistently across booth graphics and printed collateral

• Created a highly visible exhibition presence that attracted attention within a competitive trade show environment

Reflection

Designing for physical environments requires balancing branding, functionality and audience movement – ensuring the space works both visually and practically within a live event setting.